Portfolio
CK & Co Hair Salon
Technology
WordPress
Project Type
Search Engine Optimisation
Industry
Beauty and Fashion
Background
CK & Co, a premier hair salon in Gisborne, New Zealand, sought to elevate their online presence to match their high-quality in-salon experience. They partnered with us to redesign their website and boost their digital footprint across New Zealand.
The Problem
In the competitive beauty and fashion industry, CK & Co needed to improve their online visibility to attract more clients. They faced several challenges:
01
Poor Search Engine Visibility
CK & Co struggled to appear in local search results, missing out on potential clients searching for hair salons in Gisborne.
02
Limited Online Engagement
The website wasn’t optimised for user engagement, resulting in high bounce rates and low conversion of visitors to bookings.
03
Untapped Digital Market
CK & Co wasn’t fully leveraging the potential of organic search traffic to grow their client base.
Our process
At Lucid Media, we implemented a comprehensive SEO strategy to transform CK & Co’s online presence.
Strategic Analysis and Planning
We conducted thorough keyword research and competitive analysis to identify key opportunities in the local beauty market.
Holistic Optimisation
We optimised website content, meta tags, and technical elements to improve search engine rankings and user experience.
Mobile and International Expansion
We implemented local SEO best practices to ensure CK & Co appeared prominently for potential clients in Gisborne and surrounding areas.
The Result
After approximately 6 months of implementing our SEO strategy, CK & Co saw remarkable growth in their online presence:
