True Hair
Confidence-first e-commerce for a premium NZ hair replacement specialist
24hr
Stock Dispatch
100%
Human Hair
NZ + AU
Coverage
The Challenge
True Hair is a New Zealand hair replacement company based in Flat Bush, Auckland, serving customers across NZ and Australia with premium hair systems, wigs, toppers, extensions, and supplies - all made from 100% human hair.
Their audience spans two very different buyer mindsets: lifestyle customers comfortable shopping online for supplies and styling pieces, and clients navigating medical hair loss who often qualify for NZ government subsidies. The previous site was built as a single generic storefront and was failing both audiences by treating them identically.
Our Solution
We built a dual-mode e-commerce experience that surfaces the right journey depending on the visitor - a fast catalogue-first flow for lifestyle shoppers ordering hair systems, toppers, extensions and supplies with 24-hour dispatch on stocked items, and a consultation-led flow for medical-hair-loss clients covering in-salon consultations, custom builds, and government subsidy processing.
The brand presentation leads with confidence and privacy rather than the clinical messaging many competitors use, and trust signals around 100% human hair sourcing and rigorous quality control run as a through-line across product detail pages.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
The Results
Here's what we achieved for True Hair
24hr
Stock Dispatch
100%
Human Hair
NZ + AU
Coverage
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