Getting traffic but not sales?
Your Whanganui website is getting visitors, but they're not converting. Something is blocking them from buying, signing up, or getting in touch. We find those blockers and fix them so more of your traffic turns into revenue.
Trusted by businesses since 2018
More customers from the traffic you already have
You're already paying for traffic. SEO, Google Ads, social media. But if only 2% of visitors convert, you're losing 98% of your marketing spend. That's money walking out the door.
Here's the thing: your Whanganui competitors might be converting at 4%. That means they can afford to outbid you on ads and still profit. The difference isn't more traffic. It's what happens when visitors land on your site.
We dig into your data and find exactly what's stopping people from buying. Then we fix it. No guesswork, no opinions. Just changes proven to get more sales from the same traffic.
What this means for your business
More revenue, same ad spend
If you double your conversion rate, you double your sales without spending another dollar on traffic.
Lower cost per customer
When more visitors buy, each sale costs you less to acquire. Better margins, more profit.
Proof, not opinions
We test changes with real visitors. You only roll out what's proven to work.
Improvements that compound
A 10% lift this month, another next month. Small wins stack into big results.
Does this sound familiar?
These are the conversion problems we solve for businesses every day.
Getting traffic but not sales
Your Google Ads and SEO are working. Visitors are coming. But they leave without buying or enquiring.
Ad spend going up, sales staying flat
You're paying more for traffic, but your revenue isn't growing. Something on your site is leaking money.
Carts full, checkouts empty
People add products but don't finish buying. Every abandoned cart is revenue you almost had.
Competitors winning with less traffic
If they convert at 4% and you convert at 2%, they can afford to outspend you on every channel.
Guessing vs data-driven CRO
Most businesses make changes based on gut feel. We make changes based on proof.
Guessing & Hoping
- Random changes - "Let's try a different button colour"
- No measurement - Did that change help? Who knows.
- Opinion battles - The loudest voice wins, not the best idea
- Wasted effort - Changes that make things worse go unnoticed
The reality: You might accidentally hurt conversions and never know it.
Data-Driven CRO
- Research first - Find actual problems before proposing solutions
- Test everything - A/B tests prove what works before full rollout
- Clear winners - Statistical significance, not opinions
- Compounding gains - Each win builds on the last
The result: Continuous improvement backed by evidence. Revenue grows predictably.
The maths: A 1% conversion rate increase on 10,000 monthly visitors = 100 extra customers. At $100 average order value, that's $10,000/month in new revenue.
Want to know what's blocking your conversions?
Get a free conversion audit. We'll analyse your site and show you the biggest opportunities to increase sales.
Get Your Free AuditHow we fix your conversions
Every tool in the kit, focused on one goal: more customers from your existing traffic.
Conversion Audits
Find exactly where your visitors drop off and what's stopping them from buying. No more guessing.
A/B Testing
Test different versions of your pages to see what actually gets more sales. Real data, real results.
User Behaviour Analysis
See exactly how visitors use your site with heatmaps and recordings. Understand what confuses them.
Landing Page Optimisation
Turn more of your ad clicks and search traffic into leads and sales with pages built to convert.
Funnel Optimisation
Remove the friction that stops people from completing their purchase. Make buying easy.
E-commerce CRO
More add-to-carts, fewer abandoned checkouts, higher order values. More revenue from the same traffic.
This is what A/B testing looks like
We show two versions to real visitors and let the data pick the winner. Here's an actual test example.
Conversion rate
2.1%
Visitors tested
4,200
Conversion rate
3.4%
Visitors tested
4,200
What changed
Clearer headline + action-oriented button text
Improvement
+62%
Confidence
97%
What we actually test
CRO isn't abstract - it's testing specific elements to see what converts better.
Elements we test
Where CRO helps
Landing pages
Turn more ad clicks into enquiries
Product pages
More add-to-carts, fewer bounces
Checkout & cart
Reduce abandonment, complete more sales
Lead forms
Higher form completion rates
Pricing pages
Better plan selection, more signups
Our CRO process
A systematic approach that finds conversion blockers and proves what fixes them.
Data Audit
We analyse your analytics, heatmaps, and user recordings to find where visitors drop off.
Problem Identification
Pinpoint exactly what's blocking conversions - confusing UX, trust issues, friction points.
Hypothesis Creation
We develop testable solutions based on data, not opinions. Every change has a clear goal.
A/B Testing
Run controlled tests with real visitors to prove which changes actually improve conversions.
Implementation
Roll out winning variations site-wide. Only changes proven to work go live.
Iterate & Scale
Continuous testing compounds results. Small wins stack into significant revenue growth.
Whanganui e-commerce: stop leaving money in carts
Cart abandonment averages 70%. That means for every 10 people who add something to their cart, 7 leave without buying. At your traffic levels, how much revenue is that?
We find what's causing the drop-off. Slow checkout? Hidden shipping costs? Confusing forms? Trust issues? Then we fix it and test to prove the fix works.
Shopify, WooCommerce, custom builds. It doesn't matter. The principles are the same: make it easy to buy, remove doubt, and watch conversion rates climb.
Where the revenue is hiding
Product pages that sell
Better images, clearer descriptions, trust signals that close the deal.
Checkout that converts
Fewer steps, clearer progress, no surprises. Get them to the thank you page.
Bigger order values
Smart upsells and cross-sells that customers actually want.
Abandoned cart recovery
Emails that bring back the 70% who left. That's revenue you almost lost.
What our clients say
Real results from real businesses. See why clients trust us with their digital growth.
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services. Their talent, dedication, and customer-focused approach make them a standout in the field."
"We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help. Jason goes above and beyond with providing recommendations and support. The websites he's built and implemented for us have been excellent. He has captured our business perfectly and ensured that it is user friendly on both desktop/mobile. Fantastic service!"
"Jason and his team have been fantastic to work with from the initial website design and with the ongoing maintenance. They built us a really professional and well-designed site that represents our business well. It is nice to know someone reliable can manage our website and make sure it stays ranking on Google."
"We recently wanted to bring our idea for an app to life and Jason has been amazing to work with on this project. He worked quickly and efficiently, turning our ideas into reality. His expertise made the process smooth, and implemented any changes really quickly until things were working just as we needed. We're thrilled with the final product and will continue working with Jason on future projects."
"Working with Jason @ Lucid Media on our website was a great experience from start to finish. Jason brought our vision to life with creativity and professionalism. The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design and development."
"Jason and team at Lucid Media were absolutely great in delivering our company's e-commerce website. It was a great experience from start to finish - and even beyond! I would especially like to highlight the clear communication, willingness to make changes and tailoring the end product to our needs, throughout the entire process. Best of luck in the future and I'm sure we will be working with Lucid Media again soon!"
"Jason has been awesome to work with over the last few months. Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend."
"Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular!! Highly recommend to anyone looking to get their website done."
"Working with Lucid Media was an excellent experience from start to finish. They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals. The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence."
"I had a call with Jason and was so impressed by how in-depth it was. He really listened, understood where I'm at, and gave me a clear action plan that I can actually use. It was practical, straightforward, and made me feel confident moving forward with my ads. I couldn't recommend working with him enough."
"Jason was a delight to work with. He turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly, blown away."
"Working with Jason from Lucid Media has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished and professional edge to my social platforms."
"I have been working with Jason from Lucid for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard. Most of all he actually gets the results he says he will."
"I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies."
"Jason has been awesome in the work he has done for us - he is fast, very responsive and professional. Would highly recommend!"
"Jason at Lucid Media did an incredible job designing my website and optimising it for lead generation. He delivered everything quickly without compromising on quality. I'm really happy with the end result and already seeing the benefits."
CRO FAQs for Whanganui
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to Turn Traffic Into Revenue?
Get a free conversion audit for your Whanganui business. We'll show you exactly what's blocking sales and how to fix it.
