Getting traffic but not sales?
Your website is getting visitors, but they're not converting. Something is blocking them from buying, signing up, or getting in touch. We find those blockers and fix them so more of your traffic turns into revenue.
Trusted by businesses since 2018
More customers from the traffic you already have
You're already paying for traffic. SEO, Google Ads, social media. But if only 2% of visitors convert, you're losing 98% of your marketing spend. That's money walking out the door.
Here's the thing: your competitors might be converting at 4%. That means they can afford to outbid you on ads and still profit. The difference isn't more traffic. It's what happens when visitors land on your site.
We dig into your data and find exactly what's stopping people from buying. Then we fix it. No guesswork, no opinions. Just changes proven to get more sales from the same traffic.
What this means for your business
More revenue, same ad spend
If you double your conversion rate, you double your sales without spending another dollar on traffic.
Lower cost per customer
When more visitors buy, each sale costs you less to acquire. Better margins, more profit.
Proof, not opinions
We test changes with real visitors. You only roll out what's proven to work.
Improvements that compound
A 10% lift this month, another next month. Small wins stack into big results.
Sound familiar?
These are the problems that drain your marketing budget every day.
Getting traffic but not sales
Your Google Ads and SEO are working. Visitors are coming. But they leave without buying or enquiring.
Ad spend going up, sales staying flat
You're paying more for traffic, but your revenue isn't growing. Something on your site is leaking money.
Carts full, checkouts empty
People add products but don't finish buying. Every abandoned cart is revenue you almost had.
Competitors winning with less traffic
If they convert at 4% and you convert at 2%, they can afford to outspend you on every channel.
Guessing vs data-driven CRO
Most businesses make changes based on gut feel. We make changes based on proof.
Guessing & Hoping
- Random changes - "Let's try a different button colour"
- No measurement - Did that change help? Who knows.
- Opinion battles - The loudest voice wins, not the best idea
- Wasted effort - Changes that make things worse go unnoticed
The reality
You might accidentally hurt conversions and never know it.
Data-Driven CRO
- Research first - Find actual problems before proposing solutions
- Test everything - A/B tests prove what works before full rollout
- Clear winners - Statistical significance, not opinions
- Compounding gains - Each win builds on the last
The result
Continuous improvement backed by evidence. Revenue grows predictably.
The maths
A 1% conversion rate increase on 10,000 monthly visitors = 100 extra customers. At $100 average order value, that's $10,000/month in new revenue.
Want to know what's blocking your conversions?
Get a free conversion audit. We'll analyse your site and show you the biggest opportunities to increase sales.
Get Your Free Conversion AuditHow we fix your conversions
Every tool in the kit, focused on one goal: more customers from your existing traffic.
Conversion Audits
Find exactly where your visitors drop off and what's stopping them from buying. No more guessing.
A/B Testing
Test different versions of your pages to see what actually gets more sales. Real data, real results.
User Behaviour Analysis
See exactly how visitors use your site with heatmaps and recordings. Understand what confuses them.
Landing Page Optimisation
Turn more of your ad clicks and search traffic into leads and sales with pages built to convert.
Funnel Optimisation
Remove the friction that stops people from completing their purchase. Make buying easy.
E-commerce CRO
More add-to-carts, fewer abandoned checkouts, higher order values. More revenue from the same traffic.
Data-driven testing that lifts conversions
We show two versions to real visitors and let the data pick the winner. No guesswork, no opinions. Just controlled experiments that prove which changes make you more money.
Every test runs until we hit statistical significance. That means you only roll out changes that are proven to convert better. Small wins compound into massive revenue growth over time.
Conversion Rate
1.2%
Conversion Rate
3.8%
What we actually test
CRO isn't abstract - it's testing specific elements to see what converts better.
Elements we test
Where CRO helps
Landing pages
Turn more ad clicks into enquiries
Product pages
More add-to-carts, fewer bounces
Checkout & cart
Reduce abandonment, complete more sales
Lead forms
Higher form completion rates
Pricing pages
Better plan selection, more signups
Our CRO process
A systematic approach that finds conversion blockers and proves what fixes them.
Data Audit
We analyse your analytics, heatmaps, and user recordings to find where visitors drop off.
Problem Identification
Pinpoint exactly what's blocking conversions - confusing UX, trust issues, friction points.
Hypothesis Creation
We develop testable solutions based on data, not opinions. Every change has a clear goal.
A/B Testing
Run controlled tests with real visitors to prove which changes actually improve conversions.
Implementation
Roll out winning variations site-wide. Only changes proven to work go live.
Iterate & Scale
Continuous testing compounds results. Small wins stack into significant revenue growth.
E-commerce stores: stop leaving money in carts
Cart abandonment averages 70%. That means for every 10 people who add something to their cart, 7 leave without buying. At your traffic levels, how much revenue is that?
We find what's causing the drop-off. Slow checkout? Hidden shipping costs? Confusing forms? Trust issues? Then we fix it and test to prove the fix works.
Shopify, WooCommerce, custom builds. It doesn't matter. The principles are the same: make it easy to buy, remove doubt, and watch conversion rates climb.
Where the revenue is hiding
Product pages that sell
Better images, clearer descriptions, trust signals that close the deal.
Checkout that converts
Fewer steps, clearer progress, no surprises. Get them to the thank you page.
Bigger order values
Smart upsells and cross-sells that customers actually want.
Abandoned cart recovery
Emails that bring back the 70% who left. That's revenue you almost lost.
Our CRO Services
Explore our specialist conversion optimisation services.
A/B Testing
Stop guessing which version works. A/B testing puts two variations in front of real visitors and lets their behaviour de...
Learn moreLanding Pages
Your landing page is where ad spend either pays off or leaks away. We optimise every element to cut friction and lift th...
Learn moreUX Optimisation
Poor user experience kills conversions quietly. We find and fix the usability issues that frustrate visitors and stop th...
Learn moreAnalytics
You can't improve what you don't measure. We set up conversion tracking that captures what actually matters, with report...
Learn moreWhat our clients say
Real reviews from the businesses we have built, ranked and run campaigns for.
“I’ve had around 10 websites developed over the years, and Jason is by far the best web developer I’ve ever worked with.”
“Our CPA dropped by 66% and lead quality increased 200-300%. Not only almost immediately, but consistent for the last few months.”
We've been working with Jason from Lucid Media and couldn't recommend him more. He's been a fast communicator, proactive, and always willing to help.
The websites he's built for us have been excellent. He has captured our business perfectly and ensured it is user friendly on both desktop and mobile.
It is nice to know someone reliable can manage our website and make sure it stays ranking on Google.
“Absolutely great in delivering our e-commerce website. A great experience from start to finish, and even beyond.”
I have been working with Jason for a year now and he is absolutely brilliant, honest and reliable. His client first approach has meant his work is always on time and to a high standard.
Most of all he actually gets the results he says he will.
The design is clean and modern, and the functionality is exactly what we needed. Highly recommend to anyone looking for top-tier web design.
“Jason is exceptional, excellent communications, a highly motivated individual. Such rare traits - very happy with his development work for us!”
I had Lucid Media do some SEO work for us and I'm super impressed with the results. Jason also took the time to educate me deeply on the topic so I didn't feel like everything was smoke and mirrors like I have had with previous agencies.
They took the time to thoroughly analyse our previous website, understand our product, and align with our company goals.
The results were outstanding: clean, strategic, and exactly what we needed to elevate our brand presence.
I had a call with Jason and was so impressed by how in-depth it was. He really listened and gave me a clear action plan that I can actually use.
“He was really acting in our best interests and went beyond what we were expecting him to achieve.”
Lucid Media provides great service, quickly establishing and refining our website. They are always available to us when we need changes made.
Expert in SEO which is critical. Our company now ranks at the top of Google searches, alongside our international suppliers but ahead of other agents around the world.
Working with Jason has been an absolute game changer for my social media presence. His strategies have helped increase engagement, improve reach, and bring a more polished edge to my platforms.
Jason created our JunkBoss company website from start to finish. He always responded immediately, shared great ideas, and the final site looks spectacular.
Jason turned my vision into my dream website for my business in a matter of days. His service and support is unmatched. I am truly blown away.
When the finance company I manage, Fee Funders, changed ownership, Lucid Media took over all aspects of our IT and technology, and the impact has been outstanding.
Jason quickly learned our legacy systems and implemented critical changes.
“They took the time to understand our vision and business needs, translating them into a stunning, user-friendly website.”
Whenever we've had any sort of issue with our website, he is extremely prompt in resolving it. Very professional and helpful, I highly recommend.
“We wanted to bring our idea for an app to life. He turned our ideas into reality.”
Jason has been awesome in the work he has done for us. He is fast, very responsive and professional. Would highly recommend.
“The site looks clean, professional, and easy to use. He made the whole process super simple and stress-free.”
Real conversion improvements, real revenue
See how we have helped businesses turn more visitors into customers through data-driven optimisation.
NZ Taxi Vans: four brands, one instant quote
Every trip type now gets an instant, fixed-fare quote
Fundmaster: a first home buyer funnel converting at 10.44%
Advisors now spend their time with buyers who are ready to talk
Taxmates: tax leads at $15.23 from a lead magnet
Replacing referral guesswork with a steady, predictable pipeline
Calculate Your CRO Impact
Use our free calculator to see how small improvements to your conversion rate can translate into significant revenue gains.
Try the Free CalculatorExplore More
Find exactly what you're looking for.
Guessing vs testing
Redesigning your site on a hunch is gambling with your revenue.
Redesign & Guess
Betting your funnel on a hunch
- HiPPO decisions, highest-paid person's opinion wins every time
- Full redesigns, throwing out what was working with what wasn't
- No hypotheses, changing things because they 'feel' better
- Vanity metrics, tracking clicks while ignoring revenue
The reality
Redesigns break what was already working. Most unvalidated redesigns drop conversion rates 10 to 20% in the first 90 days, and nobody spots it.
Test & Learn
RecommendedValidated changes that compound
- Hypothesis-driven, every test has a reason and predicted outcome
- Iterative A/B tests, small, safe changes that stack on top of each other
- Statistical significance, only ship winners backed by real data
- Revenue-focused, measuring money, not clicks
The result
Conversion rates that improve month after month, revenue lifts that stick, and a clear record of what actually works for your audience.
The compound reality
A 10% lift per quarter compounds to 46% more conversions a year later, from the same traffic. That's the power of disciplined testing over guessing.
Frequently Asked Questions
Got questions? We have got answers. Here are some common questions about working with us.
Ask a QuestionReady to Turn Traffic Into Revenue?
Get a free conversion audit. We'll show you exactly what's blocking sales and how to fix it.
