Fundmaster Landing Pages
Ad-funnel landing pages and analytics stack for a NZ mortgage advisory
Sub-1s
Landing Page Load
Live
Ad Analytics Dashboard
Single-CTA
Funnel Architecture
The Challenge
Alongside the core Fundmaster platform work, the Fundmaster team needed a dedicated ad-traffic funnel ecosystem - landing pages optimised for paid acquisition, creative analysis tooling to monitor ad performance, reporting surfaces for stakeholders, and a live strategy hub keeping the campaign brief aligned across the team.
Running paid traffic straight to the core corporate site was diluting conversion because the corporate site has to serve six different audiences at once.
Our Solution
We built a dedicated funnel ecosystem at go.
fundmaster. co.
nz containing purpose-built ad landing pages, an internal ad-analysis dashboard, automated reporting surfaces, and a strategy hub for campaign brief alignment. Each landing page is single-purpose, single-CTA, and loads in under a second on mobile.
The analytics layer lets the Fundmaster + Lucid team monitor creative performance, optimise bids based on landing page conversion data, and scale the campaigns that work without polluting the corporate brand funnel.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
The Results
Here's what we achieved for Fundmaster Landing Pages
Sub-1s
Landing Page Load
Live
Ad Analytics Dashboard
Single-CTA
Funnel Architecture
Related Case Studies
More results from similar projects
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640 qualified leads at 10.44% conversion rate
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Lendy Loan Landing Pages
Product-specific loan landing pages built for paid traffic conversion
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