Your Slow Website Is Costing You Customers

The easiest way is to run a free test at Google PageSpeed Insights or GTmetrix. If your site scores below 50 on mobile or takes more than 3 seconds to load, it is slow. You can also check Google Analytics for bounce rate on mobile, as high bounce rates often point to speed issues.

The most common causes are unoptimised images, cheap shared hosting, too many plugins or scripts, and no caching configured. Many NZ business websites were built years ago without performance in mind, and they accumulate bloat over time. A proper speed audit will pinpoint exactly what is dragging your site down.

A speed optimisation project typically costs between $500 and $3,000 plus GST, depending on the severity of the issues and the platform your site is built on. Simple fixes like image compression and caching can be done quickly, while a full rebuild on a faster platform sits at the higher end. The ROI is almost immediate through improved conversions.

Yes. Google has confirmed that page speed is a ranking factor, especially on mobile. Their Core Web Vitals metrics directly measure loading performance, interactivity, and visual stability. Faster sites rank higher, get more clicks, and convert better than slow competitors.

Most speed optimisation projects take between 1 and 3 weeks. Quick wins like image compression and caching can show results within days. More involved work like hosting migration or platform changes may take a few weeks, but we prioritise the fixes that deliver the biggest speed gains first.

You can tackle some basics like compressing images with TinyPNG and enabling browser caching. However, deeper issues like render-blocking scripts, server configuration, and code optimisation require technical expertise. Many NZ business owners try DIY fixes and end up breaking their site, so professional help is usually the safer and faster option.