First Home Buyer Lead Magnet Funnel
640 qualified leads at 10.44% conversion rate
640
Leads Generated
10.44%
Conversion Rate
6,132
Unique Visitors
The Challenge
Fundmaster, a mortgage advisory firm specialising in first home buyers, was losing time on discovery calls with prospects who had no deposit, no KiwiSaver balance, and no real understanding of the buying process.
Their existing enquiry form pulled in curious browsers who evaporated the moment an advisor asked about income or savings, and their cost per booked consultation was creeping into unsustainable territory. They needed a way to educate and pre-qualify buyers earlier in the journey so advisors only spoke to people with genuine intent and the financial readiness to actually secure finance within 90 days.
Our Solution
We designed a conversion-optimised landing page offering a comprehensive First Home Buyer Guide as the lead magnet, then paired it with Meta ad creative featuring real buyer stories and clear KiwiSaver, deposit, and LVR explainers.
Leads flowed into a segmented nurture sequence that delivered the guide instantly, followed by a five-email journey covering deposit strategy, pre-approval timelines, and common pitfalls, with embedded consultation booking links. We used lookalike audiences based on past closed clients and layered retargeting against guide downloaders who had not yet booked.
The funnel converted at 10. 44% from 6,132 unique visitors, producing 640 qualified leads with consultation pipeline to match.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
Our Funnel Building Process
The step-by-step approach behind the outcomes
Funnel Strategy
We designed a conversion funnel aligned with your customer journey, mapping each touchpoint to maximise engagement.
Landing Page Design
We created high-converting landing pages with compelling copy, clear CTAs, and optimised user experience.
Lead Magnet Creation
We developed valuable lead magnets to attract prospects and incentivise them to share their contact details.
Automation Setup
We set up email sequences and follow-up automation to nurture leads and guide them toward conversion.
The Results
Here's what we achieved for First Home Buyer Lead Magnet Funnel
640
Leads Generated
10.44%
Conversion Rate
6,132
Unique Visitors
"Jason took the time to understand our vision and business needs, translating them into a stunning, user-friendly website. Communication throughout the project was seamless. We highly recommend Lucid Media to anyone looking for top-notch web design services."
Dev Dhingra
CEO/Principal Advisor, Fundmaster
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