Tactics Sports Bar
New website with online ordering for Auckland sports bar
Online
Ordering Enabled
100%
Mobile Friendly
Local
SEO Optimised
The Challenge
Tactics Sports Bar & Gaming is a multi-purpose venue in Highland Park, East Auckland, combining a sports bar, pokies gaming room, and full kitchen, with foot traffic drawn from the local Pakuranga and Howick catchment.
They had no website at all, which meant punters searching 'sports bar Howick', 'watch the All Blacks Highland Park', or 'pub food East Auckland' were landing at competitors like Bluestone Room or Cock & Bull instead. Big match days (rugby, UFC, Premier League) drive the bulk of their revenue, and they had no way to promote fixtures, reserve tables, or capture pre-orders online.
The venue's reputation was strong locally but entirely invisible to anyone not already driving past.
Our Solution
We built a modern, dark-themed site that captures the late-night sports bar atmosphere with bold typography, match fixture modules, and photography of the gaming lounge and kitchen.
Table booking functionality lets punters reserve a spot before kickoff, and online ordering was integrated for the kitchen menu so customers can order food from their seat or for pickup. Local SEO was optimised around East Auckland intent keywords with LocalBusiness schema, Google Business Profile sync, and location-specific landing content for Highland Park, Howick, and Pakuranga.
The site gave them a discoverable digital home for the first time and turned casual Google searches into booked tables.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for Tactics Sports Bar
Online
Ordering Enabled
100%
Mobile Friendly
Local
SEO Optimised
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