83 Event Booking Leads at $7.24 Each
Filling function space calendar for restaurant venue
83
Event Bookings
$7.24
Cost Per Lead
$601
Total Ad Spend
The Challenge
This established restaurant had a beautiful private function space that was effectively dead inventory Monday through Thursday, while weekend service was fully booked out.
Function bookings trickled in inconsistently through word of mouth and the occasional website enquiry, but there was no systematic acquisition channel bringing in corporate lunches, birthday parties, or engagement dinners during the week. The revenue gap was significant, a single midweek function could be worth $2,000 plus, but competing venues with dedicated events coordinators were capturing most of the local demand.
They needed a paid lead gen channel that could deliver qualified function enquiries ready to book, not vague "just looking" interest.
Our Solution
We built a Meta Ads lead generation campaign aimed squarely at function organisers and corporate decision makers inside a 15km radius of the venue.
Targeting combined job title signals for office managers, HR, and EA roles with interest layers for corporate events, wedding planning, and birthday celebrations, all filtered by age 28 plus. Creative showcased the function space with wide-angle photography, styled table settings, and a short walkthrough video, paired with ad copy that named specific event types and capacity.
Meta Instant Forms captured event type, date, guest count, and budget up front, then piped into the CRM via Zapier. Result: 83 event booking leads at $7.
24 CPL on $601 spend.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 83 Event Booking Leads at $7.24 Each
83
Event Bookings
$7.24
Cost Per Lead
$601
Total Ad Spend
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