Non-Profit & Fundraising

83 Community Fundraiser Signups at $6.21 Each

Recruiting committed volunteers for non-profit campaign

Facebook Ads Lead Generation Non-Profit Marketing

Fundraiser Signups

$6.21

Cost Per Signup

$515

Total Ad Spend

01 Before we got involved

The Challenge

Our non-profit client was heading into their biggest annual fundraising campaign and needed to recruit a cohort of committed community fundraisers before the launch date, but the usual channels of church bulletins, newsletter emails, and word of mouth were moving far too slowly against an ambitious signup target.

Each fundraiser represented weeks of donation activity and community reach, so the cost of falling short was not just a number on a spreadsheet, it was real funds not raised for the cause. With a hard deadline and a modest budget, they needed a paid social channel that could identify and activate purpose-driven locals in weeks, not months.

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02 What we did about it

Our Solution

We deployed a focused Meta Ads lead generation campaign on a $30 per day budget, targeting a 20km geo-radius around the non-profit head office with interest overlays for volunteering, charitable giving, community groups, and specific cause-aligned pages.

Creative leaned hard into emotional impact storytelling with real beneficiary photography, short video testimonials from past fundraisers, and ad copy that spoke to belonging, purpose, and tangible community outcomes. Meta Instant Forms kept friction near zero with just three fields and auto-filled contact details, and signups pushed straight into the volunteer CRM for immediate onboarding.

We delivered 83 fundraiser signups at $6. 21 each on $515 total spend.

How We Work