GetATaxi
+643% organic traffic with new website + SEO
+643%
Organic Traffic
178
Keywords Ranking
28
Top 10 Keywords
The Challenge
GetATaxi is an Auckland taxi and airport transfer operator trying to win bookings in a market where Uber, Ola, and Zoomy dominate the app space, and legacy taxi brands like Corporate Cabs and Co-op own the phone-book and airport rank traffic.
They had no website, no organic footprint, and zero visibility for searches like 'taxi to Auckland airport' or 'pre-book airport transfer Auckland'. Corporate clients and travellers who specifically want to pre-book a fixed-fare taxi (rather than surge-priced rideshare) were finding competitors first.
Without organic traffic, every lead depended on repeat customers and referrals, which caps growth.
Our Solution
We built a modern, conversion-focused website with a clear booking flow, transparent fixed-fare pricing, and dedicated landing pages for airport transfers, corporate accounts, and suburban pickups.
On top of that, we ran a full SEO programme targeting Auckland transport intent keywords, built out service-area pages for each major suburb and terminal, and implemented LocalBusiness and Service schema to win rich results. Google Business Profile was rebuilt with proper categories, photos, and review prompts, and we earned backlinks from NZ travel and business directories.
Within two years organic traffic grew 643%, the site ranks for 178 keywords, and 28 of those sit in the top 10.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our SEO Process
The step-by-step approach behind the outcomes
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for GetATaxi
+643%
Organic Traffic
178
Keywords Ranking
28
Top 10 Keywords
Verified Before & After Results
These metrics are independently tracked by Semrush and cannot be manipulated. Data compared from January 2024 to March 2026.
Before - January 2024
0
Organic Traffic
0
Organic Keywords
After - March 2026
121
Organic Traffic From 0
242
Organic Keywords From 0
8
Authority Score
26
Referring Domains
528
Backlinks
From 0
Traffic Growth
Data sourced from Semrush Domain Overview, an independent third-party SEO analytics platform. These metrics cannot be edited or manipulated by the website owner. Last verified March 2026.
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