AES Comp
B2B electrical distribution site with product catalogue architecture
4
Product Divisions
Dynamic
Catalogue Routes
B2B
Spec-First UX
The Challenge
AES Comp is a New Zealand distributor of motor control, switchgear, controlgear, and modular power distribution products - the kind of B2B industrial supplier whose customers (electrical engineers, panel builders, industrial contractors) arrive looking for a specific part or product category and need to move from product discovery to technical spec in as few clicks as possible.
The old site buried the product catalogue behind marketing navigation, making serious buyers click through brochure pages before getting to the actual products they came for.
Our Solution
We rebuilt AES Comp on Astro with the product catalogue as the navigational centre of gravity.
Dynamic product and product-category routes power a growing catalogue that the team can expand without developer involvement, top-level service pages cover Motor Control & Automation, Control Devices, Switchgear, and Modular Power Distribution, and the information architecture puts technical specs, datasheets, and enquiry paths one click from the homepage. Contact and enquiry flows are tuned for B2B where the buyer often wants email, not a live chat widget.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
Our Development Process
The step-by-step approach behind the outcomes
Requirements Analysis
We mapped out your business requirements and technical needs, defining clear specifications for the solution.
Architecture & Planning
We designed a scalable solution architecture, selecting the right technologies and frameworks for your needs.
Development & Testing
We built using modern frameworks with comprehensive testing to ensure reliability and maintainability.
Deployment & Support
We deployed with zero downtime and provided ongoing support to ensure smooth operation.
Our SEO Process
How we turned strategy into measurable wins
Keyword Research
We identified high-value keywords targeting your ideal customers, analysing search intent and competition to build a strategic keyword roadmap.
Technical SEO Audit
We conducted a comprehensive technical audit covering site speed, crawlability, indexation, and Core Web Vitals to ensure a solid foundation.
On-Page Optimisation
We optimised meta titles, descriptions, headings, and content structure to align with target keywords and improve search visibility.
Link Building Strategy
We developed a strategic link building campaign to increase domain authority and improve rankings through quality backlinks.
The Results
Here's what we achieved for AES Comp
4
Product Divisions
Dynamic
Catalogue Routes
B2B
Spec-First UX
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