The Sonder Collective
Website for viral wedding content creators
100%
Mobile Friendly
Fast
Page Speed
SEO
Optimised
The Challenge
The Sonder Collective is a wedding content creation studio founded by Sukhman Khosa and Jasmine Judge, specialising in same-day reels and social-first video for couples across New Zealand and Australia.
Their entire discovery pipeline lived on Instagram, where viral reels generated DMs but no structured path to a booking. Couples landing on their profile had no easy way to view packages, check availability, or understand pricing without a back-and-forth conversation.
The business needed a visually rich home base that could carry the energy of their Instagram content while doing the heavy lifting of converting browsers into paid bookings.
Our Solution
We designed a visually-driven site built around autoplay reels, full-bleed imagery, and a brand palette matched to their Instagram grid.
Service packages are laid out with clear inclusions and indicative pricing so couples can self-qualify before enquiring, and the booking flow captures wedding date, location, and package interest in a single step. The build prioritised mobile performance because nearly all traffic arrives from Instagram bio clicks, so videos are lazy-loaded and hero assets are compressed to keep load times under two seconds.
Structured data for LocalBusiness and Service was added to help the site rank for "wedding content creator NZ" searches alongside the social channel.
Our Web Design Process
A proven methodology that delivered results
Discovery & Strategy
We started with understanding your business goals, target audience, and competitive landscape to inform the design direction.
UX/UI Design
We created a user-centred design focused on conversions, with intuitive navigation and compelling visual hierarchy.
Development & Build
We built a fast, responsive, SEO-friendly website using modern technologies and best practices for performance.
Launch & Optimisation
After rigorous testing, we launched and monitored performance, making data-driven optimisations to maximise results.
The Results
Here's what we achieved for The Sonder Collective
100%
Mobile Friendly
Fast
Page Speed
SEO
Optimised
Related Case Studies
More results from similar projects
Want results like these?
Let's discuss how we can deliver similar outcomes for your business.
