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Search Engine Optimisation

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Search Engine Optimisation

Your vision, our Expertise

At Lucid Media, we pride ourselves on delivering top-tier Search Engine Optimisation (SEO) services, meticulously designed to elevate your online presence and attract your ideal audience. As specialists based in New Zealand, our mission is to enhance the digital reach of small to medium-sized businesses, ensuring your brand not only gets noticed but dominates in the online world. Our bespoke SEO strategies are crafted with precision, catering to the unique digital landscape of each business we partner with.

Our Guarantee to You

At Lucid Media, we stand out as one of the few agencies confident enough to offer a performance guarantee on our SEO services. Our commitment to generating tangible results is unwavering, and we only undertake SEO projects for businesses where we’re certain we can make a significant impact.

Our unique guarantee backs this confidence: if you don’t see an increase in ranking for your targeted keywords following our SEO campaign, we will continue to work for free until you do. In fact, if the desired results are not met, we will even return your investment. This approach ensures that partnering with us is a risk-free venture, setting a benchmark for accountability and performance in the SEO industry.

Our SEO Strategies

At Lucid Media, we understand that every business is unique. That’s why we offer a fully customized service to each client. Local SEO is critical for businesses looking to attract customers in a specific region. With our expert guidance, you’ll learn the secrets to boosting your local search rankings and dominating your local market.

Local SEO

For businesses targeting local customers, we optimise your online presence for local searches, including local listing management and local content creation.

Quality Content Creation

We create engaging, SEO-friendly content tailored to your brand, enhancing your online appeal and keeping your audience informed and connected.

Link Building

Our link building focuses on securing quality, relevant backlinks to boost your site’s authority and enhance your search engine visibility.

Keyword Research

We identify high-impact keywords relevant to your business and integrate them seamlessly into your website's content, ensuring you're found by your target audience.

On-Page SEO

This includes optimising your website's content and structure to enhance its relevance and readability for both users and search engines, focusing on aspects like meta tags, headings, and internal linking.

Off-Page SEO

We enhance your website's authority and online presence through strategic link-building, ensuring backlinks are from reputable and relevant sources.

Our Keyword Research Process

Google Search Console
Google Search Console Ranking

Identifying Core Topics

  • Understanding Business Niche: We start by deeply understanding your business, products, and services to identify core topics relevant to your industry.
  • Competitor Analysis: Analysing competitors to uncover the keywords they rank for provides insights into market trends and keyword opportunities.
  • Brainstorming Sessions: Collaborative brainstorming to generate a broad list of potential keywords related to your core topics.

Expanding and Refining Keywords

  • Utilising SEO Tools: Employing advanced SEO tools like Google Keyword Planner, SEMrush, or Ahrefs to expand the keyword list and gather data on search volume, competition, and relevance.
  • Long-Tail Keywords: Identifying long-tail keyword opportunities that balance search volume and competitiveness.
  • User Intent Analysis: Understanding the intent behind keywords to ensure they align with your target audience’s search behaviour.
Website's analytic
Website Analytics
Web Designer planning
Website Design Planning

Finalising and Prioritising Keywords

  • Relevance Check: Ensuring the final set of keywords is highly relevant to your business and audience.
  • Prioritisation: Ranking keywords based on their potential impact, considering factors such as search volume, competition, and relevance to your business.
  • Continuous Monitoring: Regularly review and update the keyword strategy based on performance metrics and changing market trends.

Our On-Page SEO Process

image 10

Website Audit and Content Analysis

  • Comprehensive Site Audit: Conducting a thorough review of your website’s current on-page elements and content.
  • Content Quality Assessment: Evaluating existing content for relevance, quality, and SEO optimisation.
  • Identifying Gaps and Opportunities: Highlighting areas for improvement, such as missing alt tags, poor meta descriptions, or unoptimized headers.

Optimising Individual Elements

  • Meta Tags and Descriptions: Crafting compelling and keyword-rich meta titles and descriptions.
  • Header Tags: Organising content with structured header tags (H1, H2, H3) for better readability and SEO.
  • Image Optimisation: Ensuring all images have descriptive, keyword-focused alt tags and are optimised for fast loading.
CRM for Sales Reporting and Analytics
Lucid media typing on macbook about web design
Lucid media typing about web design on a macbook

Content Enhancement and User Experience

  • High-Quality Content Creation: Developing rich, informative, and keyword-optimised content.
  • Internal Linking Strategy: Implementing a strategic internal linking structure to improve site navigation and distribute page authority.
  • Mobile Responsiveness: Ensuring the website offers a seamless experience across all devices.

Our Off-Page SEO Process

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Building a Link Profile

  • Backlink Analysis: Review your current backlink profile and identify any toxic or low-quality links.
  • Competitor Link Analysis: Understanding competitors’ backlink strategies to identify potential link-building opportunities.
  • High-Quality Link Identification: Targeting authoritative and relevant websites for backlinking opportunities.

Outreach and Relationship Building

  • Content Marketing: Creating shareable, high-quality content that naturally attracts backlinks.
  • Blogger and Influencer Outreach: Establishing relationships with bloggers and influencers for guest posting and content collaboration.
  • Community Engagement: Participating in relevant forums and communities to build presence and acquire quality links.
CRM for Sales Reporting and Analytics
Lucid media typing on macbook about web design
Lucid media typing about web design on a macbook

Monitoring and Management

  • Backlink Tracking: Regularly monitoring new backlinks for quality and relevance.
  • Link Profile Maintenance: Actively managing the link profile to remove or disavow harmful and reinforce positive links.
  • Performance Analysis: Assessing the impact of off-page SEO efforts on overall website ranking and making adjustments as necessary.

Every Industry is Unique

At Lucid Media, we recognise the unique digital challenges and requirements that different industries face. Our comprehensive SEO expertise covers a wide range of sectors, enabling us to offer SEO strategies that are effective and specifically tailored to your industry’s unique needs. Below is an overview of the industries we serve through our specialised SEO services:

Professional Services

For consultants, lawyers, accountants, and other professional service providers, we deliver SEO strategies that build credibility and authority. Our approach includes optimising your online presence to highlight your expertise, using industry-specific keywords, and enhancing local search visibility to showcase your services to the right audience.

Retail & E-Commerce

We understand the competitive nature of the retail and e-commerce sector. Our tailored SEO solutions for these businesses focus on improving product visibility, optimising for search-friendly product descriptions, and implementing strategies that drive both traffic and sales. We emphasise user experience, ensuring your online store ranks highly and converts visitors into customers.

Hospitality & Tourism

In the hospitality and tourism industry, our SEO strategies are designed to captivate and engage potential customers. This includes optimising for local and travel-related search terms, enhancing online booking systems for better search engine visibility, and creating content that showcases the unique experiences your business offers.

Construction & Real Estate

For construction companies and real estate agencies, our SEO services focus on increasing online visibility for property listings and services. We employ targeted keywords, optimise local search strategies, and create compelling content that showcases your properties and construction projects effectively to potential clients.

Non-Profit Organisations

For non-profits, we provide SEO strategies that amplify their message and increase engagement. This includes optimising for keywords related to their cause, enhancing the visibility of donation pages, and creating content that resonates with their target audience and drives community involvement.

Is Your Industry Not Listed?

If your industry isn’t listed here, don’t worry. Lucid Media is committed to exploring and understanding the unique SEO needs of every business, regardless of the industry. We’re ready to develop custom SEO solutions that align perfectly with the specific challenges and opportunities of your sector.

Why SEO with Lucid Media?

At Lucid Media, we understand that effective SEO is about much more than just appearing in search results; it’s about connecting with the right audience. Our comprehensive SEO services are meticulously crafted to not only enhance your online visibility but to also ensure that this visibility translates into real business growth.

Increase Visibility

Boost your website’s rankings on search engines, significantly increasing your business's online visibility. By optimising your site with targeted keywords and SEO best practices, we ensure that you stand out in the crowded digital marketplace, capturing the attention of potential customers who are actively seeking your products or services.

Drive Quality Traffic

Drive high-quality, relevant traffic to your website. Our strategic approach targets the users most likely to engage with your business, ensuring that the traffic we drive is not just large in quantity but high in quality. By attracting the right audience, we increase the chances of conversion, whether it’s a sale, a sign-up, or another valuable action.

Provide Measurable Results

Provide comprehensive, transparent reporting and analytics to track the success of your SEO campaigns. We believe in measurable results and complete transparency in our methods. You’ll receive detailed reports that break down traffic, rankings, engagement metrics, and more, giving you a clear view of how our SEO efforts are contributing to your business goals.

Our Clients Say

At Lucid Media, we measure our success by our client’s success. We take immense pride in the trust and confidence our clients place in us. These testimonials are a testament to our dedication, professionalism, and the strong relationships we build.

Frequently Asked Questions

What is SEO and why is it important?
Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website’s visibility in search engine results. It is crucial because a well-optimized website attracts more organic (non-paid) traffic, leading to increased brand visibility, credibility, and potential customer conversion.
How long does it take to see results from SEO?
SEO is a long-term strategy and typically takes three to six months to see noticeable results. However, these timelines can vary depending on the competitiveness of your industry and the keywords you’re targeting. The more competitive the keywords, the longer it may take to rank highly.
What's the difference between organic vs. paid results?
Organic results are the listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. Paid results, on the other hand, are essentially advertisements – the website owners have paid to have their web pages displayed for certain keywords.
What are keywords and why are they important in SEO?
Keywords are the words and phrases that users type into search engines. They are important in SEO because they help your website to show up in relevant search results. If you optimize your website for the correct keywords, your website can rank higher in search engine results pages (SERPs), leading to more organic traffic.
What is link building in SEO?
Link building is the process of acquiring hyperlinks from other websites to your own. In the eyes of search engines, each link from a reputable site to yours is considered as a vote of confidence for your content. This can significantly improve your site’s search ranking as search engines often consider sites with more high-quality backlinks as more valuable.