Digital Strategy
Your Success, Our Priority
Propelling your business to remarkable online success, we are Auckland-based digital strategy specialists dedicated to fostering the digital growth of Kiwi businesses. A robust digital strategy is pivotal in shaping your engagement with audiences, guiding their decisions, and converting them into loyal customers.
We offer
We’ve got you covered
At Lucid Media, we believe that your uniqueness is your greatest asset. Therefore, we strive to accentuate it through our customized digital strategies. Our approach is rooted in understanding – we delve into the heart of your business, unravelling your specific objectives, audience demographics, and aspirations. We craft a digital strategy that authenticates your brand, stimulates engagement, and leads to business growth. Through a strategic blend of user-centric design,
Our Process
Tailored Digital Strategy Solutions
At Lucid Media, we recognise the distinct digital challenges and requirements of different industries. Our expertise spans a wide array of sectors, allowing us to develop digital strategies that are not only affordable but also intricately tailored to meet the specific needs of your industry. Here’s how we cater to various sectors:
Professional Services
We develop digital strategies for consultants, lawyers, accountants, and other professionals that build trust and showcase expertise. Our strategies focus on enhancing online visibility, strengthening brand authority, and facilitating easy user engagement to highlight your services and expertise.
Retail & E-Commerce
We craft comprehensive digital strategies for e-commerce platforms, from captivating product showcases to streamlined online purchasing experiences. Our approaches include optimising user interfaces, implementing secure payment solutions, and employing effective online marketing tactics to boost sales and enhance customer experience.
Hospitality & Tourism
Our digital strategies for hotels, travel agencies, and tour operators revolve around creating visually appealing and user-friendly online booking systems. We focus on interactive web designs, digital marketing campaigns, and social media strategies to attract and retain customers, enhancing their online booking experience.
Construction & Real Estate
We provide digital strategy solutions for construction companies and real estate agencies, focusing on online portfolio management, property listing optimisation, and lead generation tactics. Our strategies are designed to showcase properties and services effectively and connect with potential clients through targeted digital channels.
Our Digital Strategy Process
Discovery & Analysis
Understanding Your Business: The first step in our digital strategy process is a thorough discovery phase. Here, we delve deep into your business model, goals, and target audience. This involves analysing your current digital presence, understanding your market position, and identifying your industry’s unique challenges and opportunities.
Strategic Planning & Development
Customised Strategy Formulation: Based on the insights gathered in the discovery phase, we develop a tailored digital strategy for your business. This includes defining clear objectives, selecting appropriate digital channels, and outlining the tactics to achieve your goals. Whether it’s enhancing your website, leveraging social media, or utilising digital advertising, each element of the strategy is designed to align with your specific business objectives.
Implementation & Continuous Optimisation
Actionable Implementation: With a clear strategy in place, we move towards implementing the planned actions. This involves a coordinated effort across various digital platforms to ensure the strategy is executed effectively and cohesively.
