10,620 Restaurant Website Visits at $0.46 Each
Building local brand awareness and driving foot traffic
10,620
Website Visits
$0.46
Cost Per Visit
182,805
People Reached
The Challenge
Our client ran an independent restaurant in a saturated dining suburb where three new venues had opened within a year and established competitors owned the top of mind position through sheer longevity.
Their food was genuinely excellent and reviews were strong, but locals simply did not know they existed, and cold-starting brand awareness on a hospitality margin meant every dollar of ad spend had to stretch a long way. Traditional print and radio were priced out, and Instagram organic reach had flatlined below 3%.
They needed a paid social strategy that could put the venue in front of thousands of nearby diners every week without blowing the monthly marketing budget.
Our Solution
We ran a high-efficiency Meta Ads awareness and traffic campaign on a deliberately modest $10 per day budget to prove the channel before scaling.
Targeting used a 5km geo-radius around the restaurant layered with food and dining interest signals, then Advantage+ placements to let the algorithm find cheapest inventory across Facebook feed, Instagram, and Reels. Creative was the winning lever, we commissioned a batch of mouth-watering dish photography and short vertical video, then tested 8 variations to find the thumb-stopping hooks.
Traffic hit a fast-loading mobile menu page with a one-tap booking CTA, delivering 10,620 website visits at $0. 46 each and 182,805 people reached.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 10,620 Restaurant Website Visits at $0.46 Each
10,620
Website Visits
$0.46
Cost Per Visit
182,805
People Reached
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