494 Leads Generated: Scaling Facebook Ads Profitably
Consistent performance at volume with $16.02 cost per lead
494
Total Leads
$16.02
Cost Per Lead
$7,916
Total Ad Spend
The Challenge
This professional services firm had validated their offer at small ad spend and was ready to pour serious budget into Meta, but scaling paid social is where most businesses lose their ROI.
They needed to push monthly ad spend past $7,000 without watching cost per lead drift from $15 into the $40 plus range, which is the typical curve when naive scaling hits audience saturation and creative fatigue. The risk was real, scaling too aggressively would burn through budget on bloated CPLs, while scaling too slowly would leave growth on the table.
They needed a disciplined scaling framework, not just more money pumped into existing ad sets.
Our Solution
We scaled the account using a structured CBO campaign architecture with Advantage+ audiences sitting alongside manually built lookalikes at 1%, 2%, 3%, and 5% seeded off high-value customer lists uploaded via the Conversions API.
Creative was the real scaling lever, we shipped fresh static, carousel, and UGC-style video assets every fortnight on a 3-2-2 testing cadence to stay ahead of fatigue curves. Winning ads moved into a dedicated scaling campaign with 20% daily budget increases capped by frequency thresholds and CPL guardrails in Meta Ads Manager.
Across the push we delivered 494 leads at $16. 02 CPL on $7,916 spend, holding lead quality steady.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 494 Leads Generated: Scaling Facebook Ads Profitably
494
Total Leads
$16.02
Cost Per Lead
$7,916
Total Ad Spend
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