4.69× ROAS Scaling Success
604 conversions driving $34,668 in revenue
4.69×
ROAS
604
Purchases
$34,668
Revenue
The Challenge
This eCommerce brand had a clean 4× plus ROAS on small-budget retargeting but had never managed to scale top-of-funnel acquisition profitably, which is the wall most DTC brands hit around the $50 per day mark.
Previous attempts to push cold traffic spend higher had seen ROAS collapse toward break-even inside a week as the algorithm burned through high-intent pockets and started paying for low-quality reach. The brief was a genuinely sustainable acquisition engine, one that could run $80 plus per day on cold prospecting without gutting returns, generating net-new customers the retargeting layer could then convert further down the funnel.
Standard broad-and-hope tactics had already been tried and failed.
Our Solution
We rebuilt the acquisition engine around Advantage+ Shopping Campaigns running at $81.
37 per day average, paired with a parallel manual CBO prospecting campaign using 1% and 3% lookalikes seeded from purchaser value via the Conversions API. Creative velocity was the core scaling mechanism, we ran 6 to 8 fresh assets per fortnight across static product shots, UGC video testimonials, and problem-solution demos, killing underperformers on a 72-hour CTR and ROAS read.
Retargeting ran as a dedicated campaign on Add to Cart and Product View custom audiences with a native Shop Pay checkout flow. Over the engagement we delivered 604 purchases, $34,668 revenue, and a 4.
69× ROAS on aggressive cold spend.
Our Paid Ads Process
A proven methodology that delivered results
Campaign Strategy
We developed a targeted advertising strategy based on your goals, budget, and competitive analysis to maximise ROI.
Audience Research
We identified and segmented your ideal customer profiles, creating detailed audience personas for precise targeting.
Ad Creative & Copy
We created compelling ad creatives and persuasive copy designed to capture attention and drive conversions.
Optimisation & Scaling
We continuously optimised bids, targeting, and creatives based on performance data to scale successful campaigns.
The Results
Here's what we achieved for 4.69× ROAS Scaling Success
4.69×
ROAS
604
Purchases
$34,668
Revenue
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