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CAC vs LTV Calculator

Use this calculator to determine if your customer acquisition costs (CAC) are aligned with the lifetime value (LTV) of your customers. A healthy LTV:CAC ratio is vital for sustainable business growth.

Are your marketing investments sustainable?

Your Business Metrics

Customer Acquisition Cost (CAC)

$0

Average cost to acquire a new customer

Customer Lifetime Value (LTV)

$0

Total value a customer brings over their lifetime

LTV:CAC Ratio

0:1

For sustainable growth, aim for a ratio of 3:1 or higher

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This calculator provides estimates based on the information provided. Actual results may vary. For a personalized analysis of your digital marketing strategy, contact our team.