Portfolio
TSB Living
Technology
Shopify
Project Type
Search Engine Optimisation
Industry
Retail
Background
TSB Living, a leading retailer in New Zealand specialising in home living, outdoor, office, kitchen, garden, and kids’ furniture, was keen to expand their digital footprint across the country. They partnered with us to boost their online visibility and drive more traffic to their website.
The Problem
With the competitive nature of the furniture and home goods market in New Zealand, TSB Living needed to stand out online and reach more potential customers nationwide. They were looking for a comprehensive strategy to improve their search engine rankings, increase website traffic, and ultimately, drive more sales.
01
Competitive Market Visibility
In the highly competitive furniture and home goods market in New Zealand, TSB Living needed to find a way to stand out online and increase their visibility to potential customers across the country.
02
Insufficient Online Reach
TSB Living was struggling to reach a wider audience nationwide. They needed to expand their digital presence to attract more potential customers from different regions of New Zealand.
03
Underperforming Website Metrics
The company was facing challenges with their search engine rankings, website traffic, and conversion rates. They needed a comprehensive strategy to improve these key performance indicators and ultimately drive more sales through their online platform.
Our process
At Lucid Media, we implemented a comprehensive SEO strategy to elevate TSB Living’s online presence.
Strategic Analysis and Planning
We conducted an in-depth SEO audit and keyword research, analyzing TSB Living’s website and the competitive landscape to identify key opportunities and target keywords.
Holistic Optimisation
We optimized on-page elements, technical SEO, and content across the website, with a focus on key product categories and local SEO for major New Zealand cities.
Mobile and International Expansion
We enhanced the mobile user experience and implemented strategies to capture international markets, resulting in significant traffic increases from both mobile users and overseas visitors.
The Result
After approximately one year of implementing our strategy, TSB Living saw remarkable growth across all digital channels. The results were nothing short of outstanding:
