Portfolio
Associated Plastics Tasmania
Technology
WordPress
Project Type
Search Engine Optimisation
Industry
Manufacturing
Background
Associated Plastics Tasmania, a leading Australian manufacturer specialising in plastic products, aimed to solidify their position in the local market. They partnered with us to enhance their online visibility and drive more targeted traffic to their website from within Australia.
The Problem
In the competitive manufacturing industry, Associated Plastics Tasmania needed to stand out online and reach more potential customers across Australia. They required a comprehensive strategy to improve their search engine rankings, increase website traffic, and ultimately, drive more local sales and enquiries.
01
Limited Online Visibility
In the specialised manufacturing sector, Associated Plastics Tasmania needed to improve their online visibility to reach potential customers across various regions of Australia.
02
Underutilized Digital Presence
The company was struggling to fully leverage its digital channels to attract local clients. They needed to expand their digital footprint to capture potential customers from key areas within Australia.
03
Underperforming Website Metrics
Associated Plastics Tasmania faced challenges with their search engine rankings, website traffic, and user engagement. They needed a robust strategy to improve these key performance indicators and drive more qualified local leads through their online platform.
Our process
At Lucid Media, we implemented a comprehensive local SEO strategy to elevate Associated Plastics Tasmania’s online presence within Australia.
Strategic Analysis and Planning
We conducted an in-depth SEO audit and keyword research, analysing the website and the competitive landscape to identify key opportunities and target keywords relevant to the Australian manufacturing sector.
Holistic Optimisation
We optimised on-page elements, technical SEO, and content across the website, with a focus on key product categories and local SEO for major Australian cities and regions.
Mobile and International Expansion
We enhanced the mobile user experience and implemented strategies to capture the local Australian market, resulting in significant traffic increases from both mobile users and visitors across different Australian regions.
The Result
After approximately one year of implementing our strategy, Associated Plastics Tasmania saw remarkable growth across all digital channels within Australia. The results were nothing short of outstanding:
