Most businesses don’t find the time to go ahead and manage their digital marketing. At times, they don’t even have the expertise to do so. Digital marketing is a diverse field and you need the best marketing to stand out from the crowd. Keeping the importance of digital marketing in mind, it does become a daunting task to find an agency.
When you are entrusting your entire marketing to an agency, you need to be sure they are trustworthy. The boom in the number of digital agencies over the years has made it difficult picking the right one. The fact that many of them are newbie’s and have little to no experience does not make it any easier.
The bottom line: Picking the correct digital partner is all that matter. A wrong one can kill your business and the right one can put you on the track to success. A simple 7-step strategy will help you pick the most appropriate digital marketing agency keeping in mind your needs.
7 Tips To Pick The Most Appropriate Digital Marketing Agency
- Analyze Your Budget and Needs
Before you even head out and start looking for a digital marketing agency, you need to understand what you need. You should be clear in terms of SEO, website, graphic designing, social media and advertising needs, the better you will be able to tell what you want. Analyzing and understanding your needs fully will allow you to pick the right agency for yourself.
Budget is another important consideration. True, you should not settle for anything less than the best. But, setting a budget is imperative. For restaurants, the budget should be more as compared to that of a plumbing business. The agency you shortlist should be willing to provide you with quality work in your budget.
One of the biggest red flags is a lack of transparency. Things like bios, addresses and client lists are very important. Be vigilant for offshore agencies. These are tricky. You need to have full information about them and their clients. The best way is to cross-check and talk to previous clients. This will give you a lot of information about the work of the agency and how credible they are.
- Expertise – Team Members
It is very common for digital marketing agencies to hire freelancers. This allows them to select from a worldwide pool of talent. Checking the team members on LinkedIn and see how professional they are and what expertise and projects they have done. If the agency hires freelancers, ask about the availability in case you need changes in the project afterwards.
- Ask Questions
Talk to them. Before you even shortlist an agency, you need to ask them questions. Be sure to ask about their work strategy, their mission, who they hire, who they have worked for, check their portfolio and clear your queries if you have any.
- Project Tracking Metrics
Talk to them about the project tracking metrics. Ask about all the performance metrics. If they are done with the project and have delivered the work, keep a track of all the metrics they use for checking performance.
One test we recommend is to check with the agency time and time again. The best agencies are the ones which are available 24/7 for clients. You can check customer support by asking a few questions at different times. See how quickly they reply and how well they cater to your problem.
- Competitive Prices
A very important aspect is the price. Psychologically, we tend to be attracted by lower prices. But, this should not be the first priority when you are looking for a digital marketing agency for your business. The agency you pick should have market competitive prices. This means that the prices should not be very high or very low. Both are a red flag.
It can be seen that picking the right agency is imperative for your business. If done properly, it should not be an issue for you. All you need to do is to keep these 7 points in mind to be sure the agency you are choosing is up to the mark. Don’t have the time and patience to do so? We, at Lucid Media provide solutions for all your digital problems.