Project Challenge
Our objective
TSB Living, a renowned direct importer of an expansive range of products, including furniture, bedding, outdoor supplies, and more, caters to both public and wholesale buyers. Operating seven days a week, their extensive catalogue required a robust digital presence to match.
TSB Living faced the challenge of low visibility in organic search results due to competitive keywords in their industry. They needed to improve their SEO ranking for numerous keywords related to their vast product categories. Additionally, they needed to enhance their conversion rate optimisation (CRO) to turn their website visitors into customers more effectively.
Our approach
Strategy
At Lucid Media, we devised a multi-faceted SEO strategy tailored to TSB Living’s unique requirements. Our approach involved thorough keyword research, on-page and off-page SEO, technical SEO, and content optimization. Simultaneously, we conducted a comprehensive website audit for CRO to identify and rectify issues hindering conversions.
Our team worked closely with TSB Living, ensuring their website was fully optimized for relevant, high-volume keywords across their various product categories. We tackled technical SEO issues, enhanced the website’s meta-data, and improved content relevance and quality.
In parallel, we examined the site’s user journey, identifying roadblocks and optimizing key elements, including calls to action, site navigation, product pages, and checkout processes, to increase conversions.
Our strategies
Strategy
1. Backlink Strategy: We initiated a robust backlink campaign targeting high-authority websites within the furniture and home decor niche. We aimed to boost TSB Living’s domain authority by securing quality backlinks and improving its search engine rankings.
2. Guest Posting: We collaborated with bloggers and industry experts to further enhance TSB Living’s online authority. We generated valuable backlinks by crafting and publishing guest posts on reputable platforms and positioned TSB Living as a thought leader in the furniture domain.
3. Organic Content Creation: Understanding the power of quality content, we developed a content calendar tailored to TSB Living’s audience. This included:
- Product spotlights showcasing the unique selling points of their offerings.
- How-to guides and tips for furniture maintenance and decor.
- Trend analysis, highlighting the latest in furniture design and innovation.
4. Blog Posts: A dedicated blog section was introduced on TSB Living’s website. Regular posts, optimised for SEO, delved into topics relevant to their audience, from furniture buying guides to the latest decor trends. This drove organic traffic and established TSB Living as an authoritative voice in the industry.
The outcome
Objective
Through our strategic and holistic approach, we successfully elevated TSB Living’s SEO ranking across the board for multiple keywords. This resulted in improved online visibility, increased organic traffic, and higher conversions.
Goal Conversion Overview: We have improved the Organic Conversion by 30.38%
We have improved organic traffic on the website.
We have improved new visitors to the website.
We have fixed all possible on-page issues.
We have achieved 15 keywords ranking on Google’s 1st & 3 keywords ranking on Google’s 2nd page.
Our holistic SEO approach yielded tangible results:
- A significant uptick in organic traffic, with a higher percentage of visitors converting into customers.
- Improved search engine rankings for targeted keywords, ensuring TSB Living appeared on the first page for several key product categories.
- Enhanced brand recognition and authority in the furniture market.
| # | Keyword | Initial Rankings | July 2023 | June 2023 |
|---|---|---|---|---|
| 1 | Dressing tables online | 7 | 1 | 1 |
| 2 | Affordable queen mattress | 50 | 2 | 3 |
| 3 | Buy mattress nz | 33 | 3 | 7 |
| 4 | Bed frames nz | 37 | 5 | 5 |
| 5 | Buy king mattress | 4 | 5 | 6 |
| 6 | Single mattress nz | 19 | 6 | 6 |
| 7 | Outdoor furniture online | 18 | 7 | 6 |
| 8 | Queen size mattress | 52 | 7 | 7 |
| 9 | Queen size mattress nz | 43 | 8 | 6 |
| 10 | Double mattress nz | 11 | 8 | 7 |
| 11 | Kids bed nz | 15 | 8 | 8 |
| 12 | Kids playhouse nz | 10 | 8 | 7 |
| 13 | Artificial grass nz | 59 | 10 | 16 |
| 14 | Buy mattress online | Not in Search | 11 | 12 |
| 15 | Office chairs nz sale | 58 | 13 | 14 |
| 16 | Garden furniture online | 40 | 14 | 10 |
| 17 | Artificial grass auckland | 61 | 15 | 15 |
| 18 | Office chairs nz | 81 | 15 | 13 |
| 19 | Dressing table with led lights | 33 | 21 | 26 |
Conclusion
Objective
Through a combination of strategic backlinking, guest posting, and quality content creation, Lucid Media successfully elevated TSB Living’s online presence. Our efforts ensured that TSB Living not only reached potential customers effectively but also established a strong foothold in the digital landscape of the furniture industry.
Client Review
Jason has been awesome in the work he has done for us – he is fast, very responsive and professional. Lucid Media have surpassed all our expectations – would highly recommend them. Thanks!